Urban Transformation Services

Do you want to create a name for your district with a signature special event? Fruitvale's Dia de los Muertos Festival attracts more than 75,000 people annually and generates $30,000 for the district’s revitalization efforts. In 2000, the event was inducted into the permanent collection of the American Folklife Center at the U.S. Library of Congress and in 2001, California Main Street awarded Fruitvale's program with the revitalization achievement award for its Dia de los Muertos efforts.


cogwheel.png

Strategic Planning

  • Developing a Community Vision
  • Identifying Economic Niches
  • Action Plan Development
  • Measuring Economic Impact/Tracking Outcomes
group-4.png
networking-1.png

Boards

  • Hiring Staff
  • Developing an Organizational Mission
  • Building Effective Boards
  • Using Myers-Briggs to Develop Boards

Volunteers

  • How to Find and Use Volunteers
  • Attracting and Retaining Diversity
  • Building a Community-Driven Program
  • Meeting Facilitation

018-factory.png

Facade Improvement Programs

    • Sample Materials and Applications
    • Developing Design Guidelines
    • Selling Storefront Improvement to Merchants
    019-analytics-1.png

    Fundraising Strategies

    • Grant Proposal Writing
    • Business Improvement Districts
    • Sponsorship Development
    033-network.png

    Merchant Organizing

    • Managing Multi-Lingual Outreach
    • Engaging and Unifying Merchants
    • Keeping Merchant Associations Effective

    008-buildings.png

    Main Street Programs

    • Main Street 101
    • Managing Committees

    Do you want to implement a high-impact matching grant façade program? In Fruitvale, we completed over 100 façades during a five-year period, representing $2.7 million in private investment and another $2.1 million in public investment. We used inexpensive visual tools to demonstrate "before and after" images to encourage participation in the program.

     

    Economic Restructuring

    Safe & Clean Beautification

     
    033-network.png

    Community Policing

    • Crime Prevention through Environmental Design
    • Target Hardening Strategies
    • Graffiti Abatement Programs
    028-deal.png
    032-network-1.png

    Business Retention

    • Business Needs Assessment
    • Neighborhood Business Workshops
    • Visual Merchandising

    Community Organizing

    • Organizing Clean-up Events
    • Anti-Litter Education Campaigns
    • Youth Ambassador Programs

    005-distribution.png
    004-presentation.png
    022-laptop.png

    Business Development

    • Incubators
    • Farmer Markets
    • Street Vendors/Push Carts

    Business Attraction

    • Implementing Business Recruitment Strategies
    • Business Outreach Packets

    Market Analysis

    • Building and Business Inventories
    • Customer & Merchant Survey Tools
    • Leakage Analysis

    026-advertising.png

    Promotion

    Image Enhancement and Events

    • Business Directories/Calendar of Events
    • Newsletters, Brochures
    • Recipe for a Successful Event
    • Event Organizing Timelines
    • Event Budgeting