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Services
Do you want to create a name for your district with a signature special event? Fruitvale's Dia de los Muertos Festival attracts more than 75,000 people annually and generates $30,000 for the district’s revitalization efforts. In 2000, the event was inducted into the permanent collection of the American Folklife Center at the U.S. Library of Congress and in 2001, California Main Street awarded Fruitvale's program with the revitalization achievement award for its Dia de los Muertos efforts.
Strategic Planning
- Developing a Community Vision
- Identifying Economic Niches
- Action Plan Development
- Measuring Economic Impact/Tracking Outcomes
Boards
- Hiring Staff
- Developing an Organizational Mission
- Building Effective Boards
- Using Myers-Briggs to Develop Boards
Volunteers
- How to Find and Use Volunteers
- Attracting and Retaining Diversity
- Building a Community-Driven Program
- Meeting Facilitation
Façade Improvement Programs
- Sample Materials and Applications
- Developing Design Guidelines
- Selling Storefront Improvement to Merchants
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Fundraising Strategies
- Grant Proposal Writing
- Business Improvement Districts
- Sponsorship Development
Merchant Organizing
- Managing Multi-Lingual Outreach
- Engaging and Unifying Merchants
- Keeping Merchant Associations Effective
Main Street Programs
- Main Street 101
- Managing Committees
Are you struggling to find a source of on-going funding for your revitalization efforts? I successfully implemented a Business Improvement District (BID) in Fruitvale that is providing a steady income stream of $224,000 annually to fund staff, safety and cleanliness initiatives and serves as a leverage to attract further funding. |
Façade Before:
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Façade After:
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Do you want to implement a high-impact matching grant façade program? In Fruitvale, we completed over 100 façades during a five-year period, representing $2.7 million in private investment and another $2.1 million in public investment. We used inexpensive visual tools to demonstrate "before and after" images to encourage participation in the program.
Safe & Clean/Beautification
Community Policing
- Crime Prevention through Environmental Design
- Target Hardening Strategies
- Graffiti Abatement Programs
Community Organizing
- Organizing Clean-up Events
- Anti-Litter Education Campaigns
- Youth Ambassador Programs
Market Analysis
- Building and Business Inventories
- Customer & Merchant Survey Tools
- Leakage Analysis
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Economic Restructuring
Business Retention
- Business Needs Assessment
- Neighborhood Business Workshops
- Visual Merchandising
Business Development
- Incubators
- Farmer Markets
- Street Vendors/Push Carts
Business Attraction
- Implementing Business Recruitment Strategies
- Business Outreach Packets
Promotion
Image Enhancement and Events
- Business Directories/Calendar of Events
- Newsletters, Brochures
- Recipe for a Successful Event
- Event Organizing Timelines
- Event Budgeting
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